What is VRM?

Voter Relationship Management!

VRM (Voter Relationship Management) is technology that helps political candidates manage and organize all their interactions and data with current and potential voters. It centralizes information like voting history, demographics, voter engagements and much more.

---

How VRM Works

• Centralized Data: Pulling historical, demographic, engagement and voter interests into a single view.
• Interaction: Tracks volunteers/blockwalkers engagement from interacting with voters; providing context for future engagements with voters.
• Voter Analytics: Providing extensive analytics to concentrate campaign efforts in the right place.
• Personalized Experiences: Voter insights into a voter's history and behavior, enables political candidates to deliver more personalized marketing to voters in an effort to stay engaged and ensure future votes.